Confidential — Prepared exclusively for CUCKOO International (MAL) Berhad · 24 March 2026
Exhibition System Proposal · 2026

The Kit
System
Proposal

A permanent, modular exhibition system built once and deployed across every activation — consistent, cost-effective, and always on-brand.

8
Display kits
4
Booth formats
80+
Activations
2026
The Core Idea

Buy once.
Deploy everywhere.
Reuse forever.

Each product gets its own purpose-built display kit. Every booth size is a pre-defined combination of kits. No rebuilding. No redesigning. No budget surprises activation after activation.

One-stop solution RM2,500 – RM3,500 / exhibition RM10,000 / roadshow & carnival Fully reusable system Ready in 7 working days
01 — Understanding the Brief

What
CUCKOO Needs

Our proposal is built directly around the objectives and scope of work as outlined in the brief. Every decision maps back to these requirements.

Client Objectives
One-stop solution provider — single point of contact for all execution
Measurable ROI driven by tangible sales results at every activation
Cost-effective implementation without compromising on quality
Minimal, consistent brand concept aligned with CUCKOO's identity
All production materials reusable and suitable for long-term use
Scope of Work Required
Design development, materials, and structural setup
Material durability, lifespan, and reusability considerations
Layout planning and submission of technical drawings
Installation and dismantling costs
Logistics and transportation costs
Storage and warehousing fees
On-ground team support including required lead time
Optional add-ons with itemised and detailed costing
Y&V Studio's Response
We address every point in this scope through a single, unified kit system — designed once, owned permanently, deployed infinitely.
02 — Creative Direction

The Life
Within

A single creative theme that turns product features into human benefits — and every booth zone into a moment from a family's day at home.

The Life Within — Home That Loves You Back
A Family's Day at Home — 8 zones, 8 moments
1
Pure
Water Purifier
Morning — first glass of water
2
Air
Air Purifier
Breakfast — clean air gathers
3
Protected
Outdoor Filter
Midday — protection beyond walls
4
Rest
Mattress
Afternoon — rest, kids napping
5
Relieved
Massage Chair
Evening — dad unwinds
6
Cool
Air Conditioner
Dinner — cool family time
7
Alive
Treadmill
Weekend — staying active
8
Connected
CUCKOO × Samsung
Always — smart home connected
The Pattern System

Each product zone has its own signature visual motif — a living pattern printed on structural panels, counter fascias, and floor vinyl. The booth doesn't just display products. It makes you feel like you're standing inside one.

The Pattern System — 8 Signature Visual Motifs
Optical Illusion Finish
Key zones — Water, Air, Mattress — use animated optical illusion patterns: wavy lines that appear to flow, concentric rings that pulse, contour lines that feel soft. People stop, photograph, and share. Dwell time becomes sales opportunity.
Structure Direction

Two structural systems that work together — replacing the peaked house with a modern, ownable form that scales from 3×3 exhibition to full mall carnival.

Structure A
Arch Portal
The arch replaces the peaked house — open, grand, welcoming. It frames the brand rather than enclosing it. Wood fabrication with paint finish. SEG fabric or tarpaulin print on the backdrop face. At carnival scale, becomes a grand entrance portal.
Why it fits the theme
The arch becomes a literal gateway into your healthy home — perfectly reinforcing The Life Within theme.
Structure B
Open Frame Grid
Pure aluminium skeleton. Products float inside cells defined by the frame. Most premium-looking direction — entire 3×3 fits in one MPV. SEG fabric or tarpaulin panels slot into the frame cells. Lightest system to transport and store.
Why it fits the theme
Each frame cell becomes a window into a family moment — like looking through the windows of a home.
Material finish — client's choice
Graphic panels on all structural elements can be finished in tarpaulin/sticker print (cost-effective, easy to replace) or SEG fabric (premium, wrinkle-free finish). Both options are available. CUCKOO to confirm preferred finish at contract stage. Structural frames are permanent kit assets. Graphic skins are replaceable per campaign — CUCKOO provides artwork, Y&V Studio prints and installs.
Theme + Pattern + Structure

One Complete
Experience

Three layers working together as one — an emotional narrative, a visual language, and a structural system that brings it all to life across every activation.

The Theme
The Life Within
·Emotional narrative arc across 8 zones
·Each zone = a real family moment at home
·Turns product features into human benefits
·Drives emotional connection > purchase intent
The Pattern
8 Signature Visual Motifs
·Each product has its own signature pattern
·Wavy, circular, hex, contour — each tells a story
·Optical illusion finish stops foot traffic
·Printed on fabric, vinyl, fascia, pedestal, ceiling
The Structure
Arch Portal + Open Frame Grid
·Arch = gateway into the family's healthy home
·Frame cells = windows into each family moment
·Modular system — invest once, deploy 80 times
·Pays for itself by the 8th activation
One Complete Experience — Theme + Pattern + Structure
Concept illustration — final 3D renders to be developed upon design approval · Structural form subject to CD confirmation
03 — Our Approach

The Kit System
Explained

One kit per product. One structure per zone. Every booth size is a pre-defined combination of kits. Build once, deploy 80 times.

01
One kit per product zone
Each of CUCKOO's 8 display products gets its own dedicated kit — a freestanding display structure with the right form, dimensions, and signature pattern for that specific zone and its family moment narrative.
02
Mix and match per booth size
Every booth configuration is a pre-defined combination of kits. A 3×3 uses Kits A, B, C. Add D and E for a 3×6. Scale to all 8 kits for a full mall carnival. CUCKOO picks the size — Y&V deploys the right kits.
03
Built once, reused every time
Structural elements are permanent assets — custom wood fabrication and aluminium frames. Only graphic skins are replaced per campaign. This is how quality stays high and cost stays controlled across 80+ activations.
04
Phased fabrication approach
Kits are built in phases based on CUCKOO's activation schedule. Y&V Studio requires a 3-month activation forecast upon contract commencement to plan each fabrication and deployment batch accordingly.
8
Product kits
One per zone. Built to last the full contract.
4
Booth formats
3×3 · 3×6 · Grand Roadshow · Carnival
1×
Fabrication
Built once. Zero rebuild cost per event.
7
Days to deploy
Ready for first event within 7 working days from design approval.
Kit structure overview — what we build per zone
Kit Structure Type Products Displayed Fabricated Elements Sets Required
A — Water Purifier Freestanding arch/frame structure + counter 3–4 purifier units on counter surface Branded structure, counter unit, zone panel, product plinth 3 sets HIGH
B — Air Purifier Tall display tower (freestanding) 3–4 units per tower Tall display tower, floor zone marker, zone panel 3 sets HIGH
C — Outdoor Filter Branded demo panel (wall-mounted or freestanding) 1 unit + pipe diagram infographic Custom demo panel, branded plinth base, zone identifier 3 sets HIGH
D — Mattress Freestanding branded structure + low platform 1–2 mattresses on display platform Display platform, side fascia panels, zone backdrop 2 sets MED
E — Massage Chair Branded side panel + open floor zone 2–4 chairs (try-on zone) Side totem panels, zone floor vinyl, waiting chairs 2 sets MED
F — Air Conditioner Mock wall panel (freestanding) 1 indoor unit at eye level Mock wall panel, feature callout panels, zone identifier 1 set STD
G — Treadmill Open zone + safety barriers 1 unit (live demo) Retractable barriers, side branded panel, safety signage, floor vinyl 1 set STD
H — Samsung Smart Home Dedicated counter zone + zone backdrop 65" TV + washer combo + Galaxy Tab TV stand, washer plinth, tablet holder, co-branded zone backdrop 1 set CARN
· HIGH (3 sets): Core kits for 3×3 exhibitions — highest deployment frequency, simultaneous events possible.
· MED (2 sets): 3×6 and above — moderate simultaneous deployment risk.
· STD (1 set): Roadshow and above — lower simultaneous risk at this scale.
· CARN (1 set): Carnival only — 10 activation minimum, unlikely to run simultaneously.
04 — Base Kit

The Foundation
Every Booth Starts Here

Before any product kit is added, every booth begins with the Base Kit — the brand anchor providing structure, identity, and the sales consultation environment.

Base kit contents by booth size
Item 3×33×6Grand RoadshowCarnival
Counter unit (wood fabrication)1×1×1×1×
Hero backdrop (frame — permanent)10×8ft20×8ft20×8ft20×8ft
CUCKOO lightbox sign (acrylic, illuminated)1×1×1×1×
Table + chairs sets2 sets3 sets5 sets6 sets
Event carpet✓✓✓✓
Storage room structure——1×1×
· Backdrop frame is a permanent kit asset. CUCKOO provides artwork design — Y&V Studio prints and installs on tarpaulin or SEG fabric per campaign.
· Tables and chairs are supplied within the per-activation budget.
· Lightbox sign is uniform across all booth sizes. Resizing charged separately if required.
05 — Product Display Kits

8 Kits.
8 Zones.

Each kit is a self-contained freestanding display structure — custom wood fabrication or aluminium frame, paint finish, and tarpaulin/SEG graphic panels.

A
Water Purifier Kit
XCEL 2 · Hero product · Zone: Pure
Counter surface — 3–4 purifier units
Zone signature pattern — concentric rings
Demo drip tray + water supply point
Sets required: 3×
HeroPowerWaterLive demo
B
Air Purifier Kit
K / L / U Model · Zone: Air
Zone signature pattern — radial dots
Floor zone vinyl marker
Zone identifier + product card
Sets required: 3×
PowerLive — air quality
C
Outdoor Filter Kit
PRIME X3 · Zone: Protected
Zone signature pattern — hex grid
Pipe diagram infographic printed
Branded plinth base + zone card
Sets required: 3×
Panel-mounted display
D
Mattress Kit
A-LUXE / HUGZ · Zone: Rest
Low display platform (150mm H)
Zone signature pattern — wave/chevron
Side fascia panels (×2) + zone backdrop
1–2 mattresses on platform
Sets required: 2×
Largest footprint — plan first
E
Massage Chair Kit
BESPOKE × OGAWA · Zone: Relieved
Zone signature pattern — contour lines
2–4 chairs in try-on zone
Zone floor vinyl + waiting chairs
Sets required: 2×
PowerTry-on zone
F
Air Conditioner Kit
VITA-S Inverter · Zone: Cool
Zone signature pattern — diagonal slash
Feature callout panels
Zone identifier + spec card
Sets required: 1×
Display only
G
Treadmill Kit
B-FIT · Zone: Alive
Zone signature pattern — ECG pulse
Side branded panel + safety signage
Zone floor vinyl markings
Sets required: 1×
PowerLive demo
H
Samsung Smart Home Kit
CUCKOO × Samsung · Zone: Connected
Zone signature pattern — circuit traces
Washer plinth + Galaxy Tab holder
Co-branded zone backdrop
Sets required: 1×
Power ×3WaterCarnival only
06 — Proposal A

Exhibition Booth
3×3 & 3×6

Coverage: Klang Valley. Estimated 70–100 activations, April–December 2026. Select the booth size per event — pricing varies by format.

Proposal A — Standard
3×3 Booth
3,000 × 3,000mm · Exhibition hall
Base kit included
Counter · 10×8ft backdrop · Lightbox sign · 2 table+chair sets · Carpet
Kits deployed
Kit A — Water Purifier (XCEL 2) · Hero position · 3–4 units
Kit B — Air Purifier (K/L/U Model) · 3–4 units per tower
Kit C — Outdoor Filter (PRIME X3) · Demo panel
Per activation
RM2,500 / event
Proposal A — Extended
3×6 Booth
3,000 × 6,000mm · Exhibition hall
Base kit included
Counter · 20×8ft backdrop · Lightbox sign · 3 table+chair sets · Carpet
Kits deployed
Kit A — Water Purifier (XCEL 2) · Hero position
Kit B — Air Purifier (K/L/U Model)
Kit C — Outdoor Filter (PRIME X3)
Kit D — Mattress (A-LUXE / HUGZ)
Kit E — Massage Chair (BESPOKE × OGAWA)
Per activation
RM3,500 / event
Note on Proposal A
Transport is included for all Klang Valley activations. CUCKOO notifies Y&V Studio of the booth size required per event — the relevant kits are prepared and deployed accordingly. No repricing, no renegotiation.
07 — Proposal B

Grand Roadshow
& Carnival

Minimum commitment: 10 activations. Both formats available under Proposal B — CUCKOO selects per activation.

Proposal B — Grand Roadshow
Grand Roadshow
Below 1,500 sqft · Open mall floor
Base kit included
Counter · 20×8ft backdrop · Lightbox sign · 5 table+chair sets · Carpet · Storage room
Kits deployed
Kit A — Water Purifier (XCEL 2)
Kit B — Air Purifier (U Model)
Kit C — Outdoor Filter (PRIME X3)
Kit D — Mattress
Kit E — Massage Chair
Kit F — Air Conditioner (VITA-S)
Kit G — Treadmill (B-FIT)
Per activation
RM10,000 / event
Proposal B — Carnival
Mall Carnival
Above 1,500 sqft · Mall atrium / open space
Base kit included
Counter · 20×8ft backdrop · Lightbox sign · 6 table+chair sets · Carpet · Storage room
Kits deployed
Kit A — Water Purifier (XCEL 2)
Kit B — Air Purifier (U Model)
Kit C — Outdoor Filter (PRIME X3)
Kit D — Mattress
Kit E — Massage Chair
Kit F — Air Conditioner (VITA-S)
Kit G — Treadmill (B-FIT)
Kit H — CUCKOO × Samsung Smart Home
Per activation
RM10,000 / event
Full product display matrix
Kit / Zone 3×33×6 Grand RoadshowCarnival
A — Water Purifier · Pure✓✓✓✓
B — Air Purifier · Air✓✓✓✓
C — Outdoor Filter · Protected✓✓✓✓
D — Mattress · Rest—✓✓✓
E — Massage Chair · Relieved—✓✓✓
F — Air Conditioner · Cool——✓✓
G — Treadmill · Alive——✓✓
H — CUCKOO × Samsung · Connected———✓
08 — Investment

Clear Pricing.
No Surprises.

All costs are fixed and transparent. Per-activation budget covers everything — installation, dismantling, on-ground team, and logistics within Klang Valley.

Proposal A — per activation
RM2,500–3,500
3×3 @ RM2,500 · 3×6 @ RM3,500 · Klang Valley · All kits, installation, dismantling, on-ground support included
Proposal B — per activation
RM10,000
Grand Roadshow or Carnival · Min. 10 activations · All kits, installation, dismantling, storage room, on-ground support included
One-time design fee
RM10,000
WAIVED
Design fee fully waived for this proposal. Includes all 3D renders and technical drawings for the full kit system.
09 — Transport

Outstation
Surcharge Zones

All Proposal A activations within Klang Valley include transport at no additional charge. Outstation surcharges apply for Proposal B activations outside Klang Valley.

Zone 0 — Klang Valley + Nilai
~0–50km radius
SurchargeINCLUDED
Zone 1 — Nilai to Melaka belt
~50–150km · Melaka · Ipoh · Seremban · Kuantan
1-ton lorryRM 900 / round trip
3-ton lorryRM 1,600 / round trip
Zone 2 — Melaka to JB / Penang
~150–320km · JB · Georgetown · K.Terengganu
1-ton lorryRM 1,800 / round trip
3-ton lorryRM 2,400 / round trip
Zone 3 — Beyond 320km
Far north · Deep east coast · East Malaysia
All vehiclesQuotation basis
· Per round trip (delivery + return) · 1-ton: 3×3 kit · 3-ton: 3×6, Roadshow, Carnival · Same-day return: +20%
10 — Storage & Warehousing

Your Kits.
Stored & Ready.

All fabricated kits are stored by Y&V Studio between activations — maintained, inventoried, and ready for the next deployment.

1-Year Contract
Complimentary Storage
For contracts committing to a minimum of 12 months, Y&V Studio provides full storage and warehousing of all kit assets at no additional charge. Kits are maintained, inspected, and ready to deploy at any time.
Includes kit inventory management, periodic inspection, and pre-event preparation.
Short-Term Contract
Storage Quoted Separately
For contracts below 12 months, storage and warehousing fees will be quoted separately based on kit volume and duration.
We recommend the 1-year commitment to maximise value and qualify for complimentary storage.
11 — Optional Add-Ons

Beyond
the Scope

The proposals above are designed to cover CUCKOO's current exhibition requirements in full. Should additional needs arise, Y&V Studio is ready to support.

Any additional requirements outside the agreed scope — including new product kits, graphic refresh and reprint, additional activations beyond commitment, venue-specific structural requirements, or outstation activations not covered under standard zone pricing — will be assessed and quoted separately upon request. All add-on quotations will be itemised and submitted for approval prior to execution.
12 — Why Y&V Studio

The Partner
Behind the System

Y&V Studio is the event fabrication and brand activation arm of VDQ Media — a Malaysia-based creative group with deep roots in B2B and consumer activation.

01
Fabrication specialists
We design and build — not just concept. Custom wood fabrication, aluminium frames, signage, and acrylic lightboxes are our core output. What you see in this proposal, we build.
02
System thinkers
We don't pitch one-off designs. The kit system model is our methodology — built for brands that activate frequently and need quality consistency at scale.
03
Malaysia-native team
Based in Klang, Selangor. We understand local exhibition logistics, mall activation constraints, and the operational realities of high-frequency roadshow execution.
04
Budget-disciplined
This entire proposal is engineered around CUCKOO's stated budgets. RM2,500–RM3,500 for exhibitions. RM10,000 for roadshow and carnival. Quality within budget, every time.
05
Single point of contact
Design, fabrication, logistics, setup, dismantling, and storage — all under one roof. No separate vendors, no coordination gaps. One call covers the full cycle.
06
Ready in 7 working days
From design approval to first deployment in 7 working days. Faster than any vendor who rebuilds from scratch. You want April — we're ready for April.
Next Step

Ready to Build
The System?

One discussion to align on design direction. One production run to fabricate all kits. Then CUCKOO has a permanent exhibition system — The Life Within — ready to deploy across every activation, every format, every location.

Proposed by
Y&V Studio · Klang, Selangor
Creative theme
The Life Within — Home That Loves You Back
Proposal A
3×3 @ RM2,500 · 3×6 @ RM3,500 · Klang Valley
Proposal B
RM10,000 per activation · Roadshow or Carnival
One-time design fee
RM10,000  WAIVED · 9 renders + full technical drawings
Storage
Complimentary for 12-month contracts
First deployment
Within 7 working days from design approval
View 3D Mockups →
Proposal valid 30 days from date of issue. A 3-month activation forecast is required upon contract commencement to plan fabrication and deployment. Graphic finish (tarpaulin/sticker or SEG fabric) to be confirmed at contract stage.